Macmillan Cancer appoints Joshua to direct business
LONDON - Macmillan Cancer Support has hired Joshua as its lead creative agency following a competitive pitch against undisclosed direct marketing agencies.
The charity had previously worked with agencies on a project-by-project basis with Harrison Troughton Wunderman and charity direct marketing specialist Cascaid. Joshua will create a raft of on- and off-line direct marketing initiatives.
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The marketing activity will support the charity's brand positioning, ‘We are Macmillan' created by design agency Wolff Olins.
The pitch process was handled by the AAR and overseen by Macmillan Cancer Support's deputy director of marketing, Judith Dutton.
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