Fallon scoops BBC Radio brief

by James Hamilton, Campaign 30-Mar-07

Fallon has won the task to rebrand the BBC's portfolio of radio stations. The agency will be responsible for designing new logos for the stations and incorporating them into new TV frames in BBC Radio television advertising.

Fallon beat the design companies Lambie Nairn, Wolff Olins, The Partners
and Red Bee Media, the former BBC in-house design department, to the
task.

The pitch is understood to have been led by Mark Elwood, the Fallon head

of art.

The rebrand is in addition to Fallon's existing BBC Radio advertising
brief, under which it creates TV print and digital advertising for the
corporation's stations.

Fallon has created a number of iconic ad campaigns for BBC radio
stations. It created the launch campaign for the digital urban music
station BBC Radio 1Xtra.

A recent BBC radio promotion campaign was a DFGW-created TV spot for
Radio 2 that brought Elvis Presley back to life, complete with a backing
band including Jimi Hendrix on guitar and The Who's Keith Moon on drums.