Vodafone bag Winehouse for Live Music series

by Alex Donohue, Brand Republic 02-Apr-07, 13:35

LONDON - Vodafone UK has reappointed Octagon Marketing as its music agency, to spearhead the mobile provider's forthcoming Vodafone Live Music series, which is set to feature Brit Awards winner Amy Winehouse.

Octagon, which won the Vodafone UK account last year, will be working on marketing the Vodafone Live Music campaign, which invites Vodafone customers to gigs at secret venues chosen by the headlining act.

Vodafone UK has lined up Winehouse, who won Best Female Solo Artist and Best British Album for 'Back to Black', at February's Brit Awards.

Winehouse, will play a secret gig at an unconfirmed venue in Bristol later this month, which Vodafone customers can sign up to win tickets for via the Vodafone website.

It is expected that further acts will be announced for the series in due course.

Daragh Persse, head of sponsorship and media at Vodafone UK, said: "Vodafone are excited to announced the continuation of our strategic relationship with Octagon. We achieved a lot in year one, and it was testament to a great team effort."

Octagon Marketing said it had been conducting a research study to "quantify and better understand the emotional connections fans have with music".