MySpace frees up firms to sell digital downloads
MySpace is to allow companies to sell music, movie and games downloads through it, laying the grounds for another rapid growth period for the social-networking site.
It is believed the initiative, which will pit the News Corp-owned site
against services such as Apple's iTunes store, will enable record
labels, film distributors and video-game firms to create storefronts for
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MySpace has been credited with aiding the rapid rise of music acts such
as Lily Allen and Arctic Monkeys, who uploaded free tracks to the site
before becoming famous.
'We'll see downloads form part of customisable MySpace communities in
the UK later this year,' said Jay Stevens, vice-president of operations,
EMEA, at MySpace. 'We have a whole host of business development
initiatives on the slate.'
The activity will also allow brands to target MySpace's 8.7m unique
users with incentivised ad campaigns. For example, consumers could be
offered free downloads in exchange for interacting with a specific
brand.
Last September, MySpace signed a deal in the US with digital-licensing
firm Snocap to allow unsigned bands to sell downloads via the site.
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