Media: Wyevale creates customer title
Wyevale, Britain's biggest garden-centre group, has appointed John Brown to create its first catalogue and a one-off magazine.
The 20-page mini-magazine will be inserted in the Mail on Sunday on 1
April to coincide with the Easter gardening rush. It will also be
distributed at key gardening events such as the Chelsea Flower Show.
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The magazine will contain practical gardening tips and showcase
Wyevale's latest range of garden furniture.
The catalogue, which will be available in Wyevale's 114 garden centres,
will showcase its product range and feature expert gardening advice from
store staff.
In 2005 Wyevale ran an ad campaign fronted by singer-turned-gardening
expert Kim Wilde.
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