Blow for Publicis as Fallon scoops Dairy Milk project

Campaign 06-Apr-07

Cadbury has briefed Fallon to create a new campaign for its Dairy Milk brand, in a move that sees Publicis London's grip on the £14 million UK Cadbury account weaken.

Fallon's Dairy Milk campaign, which is understood to include TV, is
scheduled to break later this year. It will replace Publicis' Dairy Milk
work that saw two generations of couples courting each other by offering

the chocolate to a fellow passenger.

This is Fallon's third Cadbury brief. The agency won the Bournville
account at the end of last year and also handles the The Natural
Confectionary Company. The shift is seen as a desire to source Fallon's
sharper creative credentials, while staying within the Publicis Groupe
(of which Fallon is a subsidiary). The terms of the deal will see
Publicis remain Dairy Milk's agency of record.

A Cadbury statement reads: "Cadbury Schweppes and Publicis Groupe work
together in more than 30 countries. This means that in the UK, Cadbury
Trebor Bassett uses the expertise of Publicis and Fallon London to help
create brilliant communication solutions to build the entire range of
chocolate brands."