The World: New York - Sacked boss slams Wal-Mart 'smear campaign'
Julie Roehm, the former Wal-Mart marketing chief at the centre of a row that led to the supermarket giant relieving DraftFCB of its $570 million account after just two months, has accused the company of running a "smear campaign" against her.
Roehm, who is suing Wal-Mart over her sacking, made the allegation a
week after it filed its own counterclaim. Wal-Mart alleges she had an
inappropriate relationship with a colleague, Sean Womack, the company's
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vice-president communications architecture, and with the agency.
She said in a statement: "Wal-Mart is insinuating things about my
personal life and pretending I violated some code of ethics with
advertisers, all to distract from the reality that it didn't want my
form of progressive marketing."
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