Dow Jones gets personal with IAC
Dow Jones and IAC are partnering to create a new personal finance internet business.
The joint venture will launch a community-driven web site, using
personal finance content from The Wall Street Journal, MarketWatch and
other Dow Jones products. It will draw on marketing and technology
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Dave Kansas, editor of The Wall Street Journal's Money and Investing
section, will be president of the new venture. He has played a major
role in pushing the newspaper's print-online franchise.
Rich Zannio, CEO of Dow Jones, said: "This venture combines the power of
IAC marketing, distribution and technology with the credibility and
relevance of Dow Jones' brands, content and editorial expertise to
create a place where consumers can learn, interact and make the most of
their financial resources. The site will help consumers thrive as they
progress in their careers and lives.
IAC Chairman and CEO, Barry Diller, added: "People are always looking
for modern and easy-to-use tools to help them in their personal
financial life.
"A personal finance service that combines social media with the
credibility of leading editorial brands in an internet site driven by
smart technology is a great idea and a natural extension of IAC's
strategy to serve consumers in sectors being transformed by the
internet."
A Dow Jones spokesman said: "Providing personal finance news and tools
to a web-enabled generation leverages brands such as The Wall Street
Journal, Barron's and MarketWatch for customers eager to use the power
of the internet to maximise financial resources."
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