Alterian snaps up Customer Partnership's calculus software

by Mark Banham, Brand Republic 05-Apr-07, 15:30

LONDON - Alterian has acquired software product Campaign Calculus 2.0 from The Customer Partnership.

Campaign Calculus is contact optimisation software used by clients such as the JD Williams fashion and footwear catalogue, and breakdown cover company the Automobile Association.

The program can be employed either as a strategic planning tool or in providing optimised individual campaign selections.

Alterian will make Campaign Calculus immediately available through its global partner network, adding strategic planning and contact optimisation capabilities to its award-winning Alterian Marketing Services Platform. It is expected to prove attractive to many of Alterian's current user base of more than 400 organisations worldwide, as well as to prospective Alterian users.

Julian Berry, director of The Customer Partnership, said: "Campaign Calculus brings significant financial and strategic planning benefits to marketers.

"This transaction provides the product with broad, global distribution and we are delighted to be working with Alterian to bring this product to its partners and end-users who, as some of the most sophisticated marketers in the world, stand to benefit tremendously from marketing optimisation."