Marketing Mix: Pen Portrait - Paul Woozley, brand communications director for Hertz Europe

Marketing 11-Apr-07

Here we have a larger-than-life personality with ideas that are both creative and expansive. No shrinking violet, he subscribes to the 'if you've got it, use it' way of thinking - and I'd bet he'd add that if you haven't got it, get it!

He is very much a pace-setter, not a follower. He uses humour to
lubricate communication and his priority is closing other people's
options.

He will make very sure he has established what is expected before

embarking on a project. He absolutely delights in being able to

communicate with anyone.

Becky Power, creative director at Hertz's creative agency, Fullsix,
says: Paul is a larger-than-life personality - he is absolutely
passionate about his brand and demands the same from his agencies. He
likes to see big ideas, he knows what he wants and tells us instantly
whether he loves or hates something - there is no in-between. If he does
like an idea, he is determined to make it happen.

Diane Simpson FRSA, a founder member of the British Institute of
Graphologists, has written three books about handwriting analysis.

Her number is 01244 390681, or visit www.mind-explorer.com.