Tidalwave hires Direct Know How partner as group account director

by Charlie McCathie, Brand Republic 13-Apr-07, 15:15

LONDON - Tidalwave, the technology marketing agency, has recruited Ursula Benson, a founding partner of direct agency Direct Know How, as group account director.

At Direct Know How, Benson managed accounts including BlackBerry and JEM Telecom. She has 15 years of agency experience and has also worked on NEC, Fujitsu, Marconi and C&W.

Tidalwave has been undergoing a period of expansion after a series of account wins, causing managing director Paul Cash to take on a spate of new account directors, and Benson's appointment concludes this recruitment drive.

Cash said: "Ursula joins Tidalwave to complete the new layer of group account directors we have invested in during 2007. She has a great client-facing, get up and go attitude and we look forward to her developing some of the agency's key accounts."

Benson said: "I am delighted to join Tidalwave at such an exciting time. The opportunities with existing and new business are huge which is reflective of the fantastic internal structure and resource investment."