Pearl & Dean puts video ads online

by Media Week, Media Week 17-Apr-07

Cinema advertising specialist Pearl & Dean is introducing streamed video ads to its consumer website.

In an exclusive 12-month deal with WPP's Group M, pearlanddean.com will
feature rolling video ads within the cinema screen in the centre of the
home page.

The new service will exclusively showcase Group M client cinema

creative. The initial three-minute reel, which launched this week,

includes the brands Land Rover, Sony, EDF Films and Muller.

Advertisements will run in cinemas nationwide concurrently with those on
the site.

Pearl & Dean sales director Mike Hope-Milner said: "Group M responded
proactively in our discussions with agencies and was able to ensure it
could fill the space for the 12-month contract."

The site currently features movie news, polls, a listings service, a DVD
rental service and a shop where users can buy movie memorabilia.