Harley-Davidson hires WS Europe
Iconic motorcycle brand HarÂley-Davidson has brought in Weber Shandwick as its first EMEA agency.
The new brief - thought to be worth between £200,000 and £300,000 - will see WS designing the brand's first EMEA strategy with local agencies.
The campaign will aim to promote the attainability of Harley-Davidson products and to raise awareness of its lesser-known Buell sport motorcycle range.
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Director Nick Woods is leading the account, reporting in to Harley-Davidson European marketing director John Lewis.
Harley: picks first EMEA agency
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