Sainsbury's bans disposable bags for one day as part of green drive

by James Quilter, Marketing 19-Apr-07, 12:10

LONDON - Sainsbury's is mounting a series of 'green shopping days dubbed 'Make the Difference' days as part of its ongoing environmental drive.

The first event takes place on 27 April and will run every month. For the inaugural event, Sainsbury's is banning disposable bags for one day and is planning to give away seven million reusable shopping bags, which normally cost 10 pence each.

Sainsbury's customer director Gwyn Burr said the company was launching the initiative to champion specific environmental issues and encourage customers to make simple steps to achieve real change.

The retailer said on average customer will re-use the ‘Bags for Life' at least 20 times saving an estimated 90m disposable bags.

Comments

Amanda Harrison - 20/04/2007

For one day? How big of them. All those celebs/fashionistas snapping up the Anya Hindmarch for Sainsburys "This Is Not A Shopping Bag" bags, which they'll carry for, oo, one nano second pap shot whilst it is cool to be green... If you charge 10p for every plastic bag in any shop then people will soon start bringing their own bags. It's a habit people would get used to, it would become second nature.