Samsung renews Olympic sponsorship

by Ed Kemp, Marketing 23-Apr-07, 13:25

LONDON - Samsung has renewed its worldwide sponsorship of the Olympic Games in a deal the encompasses the London 2012 Games. It first became a sponsor of the Olympic Games at the Nagano Winter Olympics in 1998.

The new eight-year deal will span the Vancouver Olympic Winter Games in 2010, the London Olympics in 2012 as well as the winter and summer Games in 2014 and 2016.

The International Olympic Committee has 12 existing category exclusive TOP partners; Coca-Cola, Atos Origin, GE, Johnson & Johnson, Kodak, Lenovo, Manulife, McDonald's, Omega, Panasonic, Visa and Samsung.