New design aids push for fashion newsletter
Fashion Confidential, a weekly e-newsletter launched in March, has rebranded with a new site design by Tonic.
The strategy is to create a more exclusive online brand, while
developing content and architecture for a more engaging consumer
experience. A new HTML email newsletter format has been developed to
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Charlotte Hinton, MD, Fashion Confidential, said: "The new website
allows us to provide more of the up-to-the-minute insider information
our members have requested.By keeping the content fresh, engaging and in
tune with our members' needs, we have built a club feel where our
members trust our recommendations and act on them."
Fashion Confidential is in a highly competitive market sector, vying
with the likes of Vogue, Elle, Handbag.com, Dailycandy.com and
Newwoman.co.uk for a share of attention and registration bases.
It has developed a subscriber base of 50,000 within its first year
online.
The newsletter offers pure fashion and beauty content. It claims this
narrow focus gives it a distinct positioning with both the customer
(consumer) and the fashion and beauty trade.
It says its audience is largely UK female 30-somethings (90 per cent),
who are educated, affluent and fashion savvy.
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