Britain's brands lag behind rivals
Britain is trailing behind its European rivals in building and sustaining global brands, according to a study by Millward Brown Optimor.
The agency's annual rankings of global brand values, released this week,
showed eight British companies in the top 100, including Marks &
Spencer, whose brand value leapt 192%. However, in an analysis of the
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data conducted exclusively for Marketing, Millward Brown found that
Britain's brands are underperforming.
Like-for-like growth in their value was 6.7%, compared with a global
average of 10.7%, while French brands grew 18.8%, and German brands
10.6%.
One reason for Britain's slow growth is that its biggest brands are in
the retail and finance sectors, both of which are slow-growing.
What's holding back British brands? page 30.
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