New campaign: Transport for London
Transport for London is encouraging schoolchildren and commuters to walk instead of taking short car journeys in its latest ad campaign.
The work, which launches on 30 April, spans posters and radio ads and
uses the strapline 'Why not walk it?' The radio executions, voiced by
actor Timothy Spall, will run at peak times on Capital, Heart, Magic and
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Smooth FM. The campaign is part of a three-year, £126m investment
by the Mayor of London and TfL to improve street conditions and make the
capital one of the world's most pedestrian-friendly cities.
Creative agency: WCRS
Media agency: Mediaedge:cia.
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