118 118 in mobile video clips drive
118 118 is moving into mobile content with the creation of a series of video clips intended to capitalise on the popularity of the runners from its TV ads.
The directory enquiries company plans to film a range of made-for-mobile
clips featuring the comedy characters who star in the TV ads created by
WCRS.
118 118 will look to forge content partnerships to transform the brand
ADVERTISEMENT
into a multi-channel information portal. It intends to offer mobile
users a range of advertiser-funded video clips, including sports,
entertainment and celebrity news.
The company also plans to move into user-generated content. Consumers
will be encouraged to use their mobile phone to upload clips to a
revamped 118 118 web and WAP portal.
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London


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