Evening Standard to distribute guide to high-definition

by Olivia Solon, Media Week 25-Apr-07, 12:55

LONDON – The Evening Standard is to distribute a buyer’s guide to high-definition technology next month, in association with Future’s gadget magazine T3.

The T3 editorial team will produce a 16-page supplement featuring news and reviews of high-definition TVs and PCs, as well as coverage of Blu-ray and HD-DVD discs and a beginner’s guide to HD jargon.The supplement is part of Future’s ongoing sampling campaign for T3, which will also be promoted at the “T3 Smart Home Zone” at the National Home Building & Renovation Show at London’s Excel Centre in September.Readers of the HD magazine will be offered a free copy of the latest issue of T3 and a cut-price subscription.The supplement will be inserted in ES magazine on 4 May across the Evening Standard’s 320,000 print run.