Sunday Sport creates scent of a woman

by Jacquie Bowser, Brand Republic 01-May-07, 10:35

LONDON - The Sunday Sport has become the first newspaper to launch its own branded perfume, entitled ‘Eau De Punani', which is based on the 'natural aroma of a woman'.

The fragrance is made from the "smell" of Cherry Dee -- winner of Miss Sunday Sport 2007, who will be the face of the campaign. Her scent was analysed by a perfumer and captured in a bottle to make the unique fragrance.

According to the racy tabloid, the ingredients include natural pheromones to add to the sexual allure of the scent.

Free samples of the perfume were available with Sunday's edition of the paper, but it can be bought direct through Sunday Sport for the knock down price of £4.99.

The unisex fragrance was created after the paper received a large amount of interest from an April fool's prank it conducted, which encouraged readers to lick the page 3 girl in the newspaper because she was coated in pheromones and it would make them feel good.

Cherry Dee, Miss Sunday Sport, said: "Superstars like J Lo, Britney Spears, Paris Hilton and Jade Goody have all launched their own perfume so I feel honoured that the Sunday Sport has given me a fragrance of my own. I never thought I'd be so lucky as to be the face of perfume.

"I just hope that everyone enjoys having a sniff of Cherry."

Comments

Jacquie Bowser - 02/05/2007

I think they might be going a little bit far with this one... I don't really think it should be called perfume - it stinks! For the folk who let their curiosity get the better of them and licked page three of the paper on April fool's day - don't make the same mistake twice. You'll get more pleasure from spending your £4.99 at MacDonald's.