Trinity Mirror spends £11.8m on recruitment sites

by Joanne Payne, Brand Republic 08-May-07, 09:00

LONDON - Trinity Mirror has acquired two online recruitment sites, TotallyLegal.com and TotallyFinancial.com, for an estimated £11.8m.

The sites will now join the group's growing portfolio of online recruitment businesses which already include sites such as Secsinthecity.com, GAAPweb, hotonline and its Fish4jobs joint venture.

Trinity Mirror also owns scotcareers, workthing.com, job-midlands.co.uk and publicjobs.co.uk among 80 other local job sites.

Sly Bailey, chief executive of Trinity Mirror, said: "This is the latest stage in our strategy of developing our digital business. TotallyLegal is Britain's leading website for legal recruitment and together with ToallyFinancial will complement our existing suite of professional recruitment sites perfectly."

Bernard Howard, the founder of TotallyLegal, said: "I am delighted that TotallyLegal is becoming part of such a large and growing digital publishing group. With the additional exposure and resources that Trinity Mirror will bring, we look forward to a very strong future for the business."

Secinthecity has recently launched a provocative ad campaign in Manchester. The "Love Secs. Hate..." campaign targets employees considering looking for a new job with straplines such as "Love secs...Hate being taken for a ride?" and "Love secs...Hate being stuck in the same position?".