Information Arts appoints former Prospect Swetenhams MD Bessant

by Alex Donohue, Brand Republic 08-May-07, 14:40

LONDON - Relationship marketing consultancy Information Arts has appointed Hugh Bessant, former managing director of Prospect Swetenhams, as sales director.

Bessant will be responsible for continuing Information Arts' sales development for new and existing business, and will manage the client services and data planning teams. He will report to Simon Lawrence, chief executive officer at Information Arts.

He has 10 years experience in the business-to-business sector, and is returning to the industry after leaving Prospect Swetenhams in 2006. Prior to Prospect Swetenhams, he was managing director of Bisnode-owned market research publisher Key Note.

Information Arts has also recruited David Victory, technical leader at Acxiom's Customer Information Infrastructure, as solutions delivery director; as well as James Myddleton, technical architect at ClarityBlue, who is to work in the same position at Information Arts.

The company said Victory and Myddleton would spearhead the implementation of its £500,000 workflow and production platforms, in addition to supporting the service delivery of the business.

Lawrence said: "We are understandably very pleased to have secured the services of experts with the gravitas and experience of Hugh, David and James, all of who add value to the overall management capabilities of the company."