Telegraph launches The Earth Channel

by Media Week, Media Week 08-May-07

The Telegraph is to launch The Earth Channel this week, providing news, views and features on environmental matters.

Found at www.Telegraph.co.uk/earth, it will analyse issues including
climate change and how to reduce carbon footprints, as well as giving
users the chance to share their views and photographs.

The Earth Channel is part of a wider greener living consumer- oriented

initiative for Telegraph Media Group. Environment editor Charles Clover
will write a weekly column, The Earthlog, alongside Neil McCormick's
EcoLogical feature.

Launch commercial partners include B&Q, Ariel and the Energy Saving
Trust.

Olympus has agreed to give away six E-400 digital SLR cameras to
encourage readers to upload compelling images of climate change.

Dave King, TMG executive director, said The Earth Channel offered
advertisers and commercial partners an opportunity to promote their
green credentials in association with Telegraph Media Group.