Emap develops weekly teen title
Emap is plotting the launch of a weekly magazine aimed at teenagers and young women to sit alongside women's weeklies Grazia, Closer and First.
The magazine, codenamed 'Project Villa', is due to hit newsstands before
the end of the year.
The title will be a mix of real-life stories, celebrity news and
high-street fashion. Insiders say it will take the irreverent approach
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It is understood that some of the team behind Emap's monthly teen title
Bliss, which was recently offloaded to Panini, will create the
title.
Bliss - which targeted 14- to 17-year-old girls - was sold off last
December and many believe it has left a hole in the Emap portfolio.
Earlier this year, NatMags launched online teen magazine Jellyfish to
tap the market, while IPC has had success with fashion-focused Look.
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