New campaign: O2

Mobile network O2 is backing the introduction of its 'Favourite place' tariff with a TV campaign.

The scheme, which launched last month, offers Pay & Go customers 500
minutes of calls from their favourite postcode area for a £10
monthly top-up. The campaign continues to use O2's iconic bubbles and

the ad shows customers using their phones while enjoying themselves by

the sea. It ends with a number to text to take up the package. Although
O2 usually runs brand campaigns, the 'Favourite place' activity is one
of three product-specific drives that will run this year.

Creative agency: VCCP

Media agency: ZenithOptimedia.