MEDIA: Guardian Unlimited adds mobile channel

by POPPY BRECH, Marketing 03-Feb-00

Guardian Unlimited, The Guardian’s network of web sites, has made further inroads into securing mobile distribution for its content by signing a deal with AvantGo, a company which allows users to download information onto handheld computers.

Guardian Unlimited, The Guardian’s network of web sites, has made

further inroads into securing mobile distribution for its content by

signing a deal with AvantGo, a company which allows users to download

information onto handheld computers.



The agreement means content from News Unlimited, including UK and

international news, politics, arts and comment, can be downloaded from

either the AvantGo web site or the News Unlimited web site. There are

also plans to make content from Guardian Unlimited’s film web site,

Films Unlimited, available in the same way.



The AvantGo deal is one of three distribution partnerships Guardian

Unlimited has entered into recently.



As well as signing an agreement with Cable & Wireless for a television

version of its web sites, which is due to launch on C&W’s digital

television platform in March, it is also one of 13 partners providing

content for BT Cellnet’s Wireless Application Protocol internet mobile

phones.



Simon Waldman, head of Guardian Unlimited, said: ’As publishers of

content, The Guardian is now looking far beyond the newspaper and

personal computer as distribution channels.’



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