Omega prepares Olympics agency briefing
HONG KONG - Omega is reportedly briefing agencies about its Olympics marketing requirements, with at least two local shops involved.
According to sources, Omega will brief WE Marketing and Euro RSCG early next week. At present, WE already handles aspects of Omega’s brand experiential duties.
It is also believed that Omega’s Swiss incumbent will be involved. Representatives from WE and Euro declined to comment, as did Omega marketing manager Blondie Yeung.
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