TfL sponsor Cars not Carbon marketing challenge

by Jacquie Bowser, Brand Republic 15-May-07, 12:15

LONDON - Transport for London is sponsoring the Smarter Driving category in this year's Cars not Carbon competition, launched by the Low Carbon Vehicle Partnership, to bridge the gap between awareness and action on the part of consumers and businesses.

The competition is open to designers, agencies and students, to develop an effective marketing campaign focussed on greener motoring.

Winning student entrants will be offered a work placement with a leading advertising agency, while professionals will get the chance to showcase their work to relevant delegates in the industry, at the LowCVP annual conference, held on June 28.

Faye Doherty, TfL travel awareness officer, said: "TfL aims to reduce the capital's carbon emissions by promoting sustainable transport, operating vehicles more efficiently, promoting low carbon vehicles and fuels, and introducing carbon pricing for transport.

"By sponsoring the competition, TfL are engaging with the marketing and communications professionals who are able to encourage us not to spend needlessly or extravagantly, but to be a conscientious consumer."

The deadline for competition entries is May 28 and details are available on the website .

Other firms sponsoring the initiative include the Energy Saving Trust and ASDA.