Flirtomatic scraps subscription service
Flirtomatic, the cross-platform flirting service, has scrapped its subscription service for mobile in favour of advertising revenues and premium services.
Mark Curtis, Flirtomatic's managing director, said the service has
signed advertisers including 20th Century Fox, Volvo and Yell.com to its
WAP site. Instead of being charged at the point of entry, mobile users
ADVERTISEMENT
are encouraged to sign up to value-added services. Curtis plans to roll
out a new premium service every two weeks.
He has also employed mobile sales house 4th Screen Media to work
alongside Screen Tonic to develop mobile ad inventory.
Sky Media sells ads on Flirtomatic's website.
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