O2 launch Pirates of the Caribbean incentive

by Jacquie Bowser, Brand Republic 18-May-07, 10:50

LONDON - Mobile network O2 has partnered with Samsung to give O2 customers access to content from 'Pirates of the Caribbean: At World's End', the third movie in the Walt Disney series, before it premieres on May 24.

For the second year running, O2 subscribers can obtain behind-the-scenes footage, movie wallpapers, screen savers, a downloadable film trailer and voice tones by texting "pirates" to 2020.

Customers can also get tickets to advanced screenings on May 22 and 23 at ten locations across the UK, by texting the same shortcode.

Additional content and two free tickets to the movie are to be made available for O2 customers who purchase or upgrade to a Samsung U600 handset.

Grahame Riddell, head of strategic content partnerships at O2 UK, said: "With over 100,000 customers accessing the exclusive content available, last year's Pirates of the Caribbean promotion was one of our most successful ever.

"The 2020 shortcode makes it quick and easy for people to access the content, and companies like Disney are increasingly recognising mobile as a powerful channel through which to market their films."