Express withdraws support for NMA
Express Newspapers has pulled the plug on its investment in the Newspaper Marketing Agency, the marketing body for the national press.
The Express, one of seven national newspaper groups that backed the
launch of the NMA, is said to have made the decision for financial
reasons. Richard Desmond, the Express owner, is understood to believe
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investment.
An NMA board source said: "It's been a problem getting money out of them
(the Express) for some time now."
The source suggested that the Express' decision would not lead to other
members pulling out, and was an isolated example of a newspaper
attempting to make savings. The Express will no longer have direct
access to NMA research projects, but may continue to gain some benefit
from generic NMA marketing activity.
The NMA officially launched in July 2003 under the leadership of its
chief executive, Maureen Duffy. It was backed by the major national
newspaper groups, with the exception of the Financial Times, which said
its agenda differed from other groups.
Each newspaper group funds the NMA in return for research and marketing
initiatives designed to raise the profile of national papers. The NMA
also runs an awards scheme for creative agencies.
Stan Myerson, the joint managing director and ad director at the
Express, was unavailable for comment.
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