The Week: Media News - Yell pens C4 films deal
Yell has signed a £4 million, 12-month deal to replace Stella Artois as the sponsor of films across Channel 4, E4, More4 and Film4. Mother will create a series of sponsorship idents based on the directories publisher's "people behind the numbers" campaign. Yell plans to offer some of the businesses listed in Yellow Pages the chance to appear in the spots.
ADVERTISEMENT
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
Comments