Brylcreem to raise image on MySpace
Men's grooming brand Brylcreem has added to a flurry of recent internet marketing activity by launching a branded profile on MySpace.
The brand is searching for a star to front its TV advertising campaign
and is offering a £10,000 prize to the winner, £5,000 to the
second-placed entrant and £2,000 for third place.
The campaign is being run under the title b:effortless and invites users
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to submit videos of themselves performing tricks effortlessly.
Users can also enter the competition through brylcreem.com. Brylcreem's
b: range is its unisex portfolio of products, launched earlier this
year.
Other online activity to promote b: includes MSN Messenger theme packs.
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