Madeleine campaign to run on donated airtime
The campaign to help find missing four-year-old Madeleine McCann is to run ads on UK TV after media and creative agencies became the latest organisations to donate airtime and their services to the girl's family.
ZenithOptimedia is donating inventory for the campaign, which is poised
to run on terrestrial and satellite channels.
The activity follows a viral campaign to publicise the girl's
disappearance and distribute her picture across the world to familiarise
ADVERTISEMENT
The ad campaign, which has been created with the approval of the McCann
family, can be viewed on YouTube in six languages.
This activity is part of an unprecedented drive to ensure that
Madeleine's case retains its high profile.
Last weekend a two-minute film asking for help was screened at the FA
Cup and Heineken Cup Finals. A text campaign is also being run by mobile
operators Vodafone, O2 and Telefonica.
Banks, petrol stations and travel brands are among the businesses
supporting the campaign by displaying posters and overseeing cash
collections. National Express Group has teamed up with the National
Missing Persons Helpline to ensure that posters of Madeleine will be
distributed at more than 500 European destinations.
Details of how to donate to the McCann family's fighting fund can be
found on the campaign website at www.findmadeleine.com. The site, which
has received more than 100m hits, includes photos, a downloadable poster
and contact information.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments