Orange unveils campaign at Heathrow

by ANNE-MARIE CRAWFORD, Marketing 05-Aug-99

Orange is unveiling 12-metre high illuminated sculptures at Heathrow, Birmingham and Manchester airports as part of a pounds 5m campaign to target international business travellers. It will promote Orange’s launch of Europe’s first tri-band phone service, the Motorola L7089. This is the first Orange phone which travellers can use in North America as well as in Europe, Africa and Asia. The revolving sculptures, which feature the word ’hello’ in six different languages but no specific Orange branding, will remain in place for 12 months. Point-of-sale material and promotions through Orange’s customer magazine will also support the launch.