NME rolls back the years with vinyl covermount

by Daniel Farey-Jones, Brand Republic 29-May-07, 10:30

LONDON - NME has teamed up with The White Stripes to bring the vinyl seven-inch covermount back, for the first time in 14 years.

The White Stripes have decided to give away the first single from their new album 'Icky Thump' with NME's June 6 edition.

The single is not on sale until five days later, meaning it will be the first time that fans can get hold of the band's new material. NME has increased its normal print run by 20% for the issue.

The single, 'Rag and Bone', is the magazine's first vinyl covermount since a Paul Weller single in 1993.

White Stripes lead singer Jack White has designed the red vinyl and gatefold packaging giveaway; the sleeve includes space for the white vinyl edition of the single that will go on sale later.

Conor McNicholas, editor of NME, said: "Jack has embraced the idea from day one and the care and attention that he has put into producing this vinyl package has been exceptional. I'm also very grateful to XL Records [the band's label] for their invaluable support in making this worldwide publishing event a reality."