Digital on the agenda as BBC Worldwide launches division
BBC Worldwide is to launch 15 websites and is recruiting online specialists for a new digital division headed by Marcus Arthur, managing director of the company's London-based magazines.
Arthur will lead the digital delivery team, which will adapt the
company's success with websites for magazines such as Top Gear and Radio
Times to all consumer-based launches linked to BBC brands.
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The company has earmarked 15 website launches and relaunches, in
addition to the planned roll-out of a site for Gardeners' World magazine
on 12 June.
Social networking will be central to its strategy and BBC Worldwide is
keen to attract mass-market audiences for specialist subjects.
The group expects to hire 12 external staff for the division, which also
includes BBC Magazines' newmedia director Rebecca Conroy and Worldwide's
IT director Graeme Freeman. It will identify opportunities to expand BBC
Worldwide's digital business, evaluate their commercial potential,
approve business models, establish launch strategies and monitor
performance.
BBC Magazines has also hired three digital sales executives as it gears
up to take sales in-house from 1 July, ending an outsourcing arrangement
with Unanimis.
James Florence joins from ITV.com and Bernard Scranney from
Advertising.com, while Emilie Bullock moves from BBC Magazines' youth
and children's display sales team. They will report to digital ad
director Colin Riddell.
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