NME to give away White Stripes vinyl
IPC's weekly music magazine, NME, is to covermount a vinyl record for the first time in more than a decade.
In next week's NME, the magazine has teamed up with The White Stripes
for an exclusive seven-inch record featuring Rag and Bone, a track from
the band's latest album, which will be released two weeks later.
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The record was devised in conjunction with The White Stripes' record
label XL and features artwork by the band, including an etching on the
B-side and pictures on its gatefold sleeve.
The sleeve contains space for fans to insert the vinyl version of their
next single, Icky Thump, which is on sale a week later.
IPC has increased NME's print run by 20% for the promotion.
It said the disc, in the band's favoured colour red, will be the biggest
single-order pressing of coloured vinyl ever made.
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