Bertolli range in UKTV sponsor deal
IDS, the advertising sales house for Virgin Media Television, the UKTV network and Setanta Sports, has signed up Burton's Foods brand Bertolli as the exclusive sponsor of two programming strands on UKTV Food.
The six-figure deal will see Burton's Foods use the Saturday Sample and
Top Chefs strands to launch Bertolli Savoury Nibbles, a new range of
Italian savoury snacks.
The deal, negotiated between IDS's commercial development manager,
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Amanda Ransted, and Universal McCann's head of programming, PhilCresswell, kicks off on 1 June with a six-month broadcast sponsorship of
Top Chefs.
Top Chefs.
The creative treatments will have a rustic Italian feel and will be
family oriented with a good degree of humour. They will cover several
different brands within the Bertolli Savoury Nibbles range.
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