Walker-i to handle Getminted activity

by Media Week, Media Week 29-May-07

Online gambling operator Getminted has launched an affiliate campaign promoting its range of sites, including online casino and bingo offerings.

It has employed Walker-i, the digital division of Walker Media, to run a
campaign supporting the firm's sponsorship of Five's Shark.

The companies have worked together for more than a year, but this is the

first time Walker-i has handled Getminted's affiliate activity.

Walker-i added account director Paul Vassallo to its team earlier this
month. He moved from Carat, where he was interactive European account
director for Dell.

Getminted is owned by Cashcade, which provides the infrastructure for
gaming sites including The Price Is Right, Monopoly Online, Wheel of
Fortune, Jeopardy and Gamble.co.uk.