Teletext Holidays to launch four new websites this year

"Stay in the UK" is envisaged as a national network of hotels and B&Bs,

enabling owners to upload information and photos to publicise their
offerings.

A search engine will guide users to appropriate destinations and the
site will host a range of advertising inventory for local
businesses.

The move will place Teletext Holidays in competition with tourist boards
in the UK that offer publicity through their brochures and websites in
exchange for an annual subscription fee. Teletext Holidays is currently
integrating the platform used on Villarenters.com, a site in which
Associated Newspapers last year acquired a £3m majority stake. A
joining rate has not yet been set, but initial fees will be low.

The company's digital investment has resulted in up to 40 job losses, as
it reduces editorial content and spreads its commercial arm across DMGT.
Editorial responsibilities are being placed on sites including the
recently launched Travelmail website that links up with Teletext
Holidays for its booking element. Such moves will see less editorial
content on Teletext Holidays' range of sites, according to Matt
Cheevers, managing director of Teletext Holidays.

Cheevers said: "We're aiming to spread what Teletext can offer
throughout the group. For example, on our dating site that is aimed at
(single) parents, we'll run promotions for family holidays."

He said he expects to have two or three further websites before the end
of 2007 and cited cruises, skiing and activity holidays as possible
areas. Earlier this month, Teletext launched its first non-Teletext
branded site, inluxury.co.uk.

Teletext Holidays is relying on natural search and cross-group promotion
to drive traffic to its new sites. Launch advertisers include holiday
firm Warner Breaks.