Online firm looks to extend ad reach

The company, which is part-owned by WPP, is now looking to extend its

video advertising reach to major UK media owners, enabling them to serve
a larger audience.

Adam Klein, president of Videoegg, said: "We're starting to work with
media owners that we don't provide technology for. They don't
necessarily have the technology and sales approach that we have, so
they're coming to us to do their ad sales. Some of the big players are
looking at video advertising and this is where we've got to go."

Klein, along with chief executive Matt Sanchez and newly appointed
Europe managing director Jordan Ferguson, is seeking to hire a UK sales
team to focus on expanding from the company's US stronghold. The move
will allow Videoegg to better serve ads to the UK market through Bebo
and Piczo.

Unilever and Universal are among the biggest advertisers to run
campaigns with the company to date.