EMI forges brand ties for music download stores
EMI is partnering with some of the world's biggest brands, including Adidas and Visa, to launch a series of branded music download stores.
The music company is making available its back catalogue of more than
20,000 tracks from artists including Corinne Bailey Rae and Robbie
Williams for brands to sell online. Brands will be able to choose to
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offering.
EMI, which last week agreed to a buy-out by private equity group Terra
Firma, has partnered with Adidas to launch a store where users can
download songs used in its 'Impossible is nothing' campaign, for
example. Users can buy individual tracks for 79p and albums from £6.80.
The music company is planning similar initiatives with Argos and
Samsung. 'It is a great way to help brands stay relevant,' said Giles
Harris, head of business development at EMI Music UK.
As well as making its own content available, EMI is in talks with rival
Sony BMG and independent labels about extending the service.
The Adidas 'Impossible is nothing' download store was created with
7Digital; EMI plans to work with other digital music specialists on
future projects.
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