Synovate unveils Market Value Potential suite

by Staff, Brand Republic 04-Jun-07, 10:35

LONDON - Synovate, the market research arm of Aegis Group, has introduced a suite of models and simulators, dubbed Market Value Potential, for quantifying the market potential of a product or service.

The worldwide launch of the Market Value Potential coincides with the creation of Synovate MarketQuest, the firm's newest practice, which evolved from its product design and development division.

Mary Beth Lake, chief executive of Synovate MarketQuest, said: "MVP helps marketers find where untapped potential is hiding and delivers greater insights for driving higher revenue and profits -- without the risk and cost of full market exposure."

Market Value Potential is based on one of the market research industry's most powerful simulation engines, which allow marketers to experiment with marketing dynamics and product characteristics.

This technology allows brand and product managers the ability to explore a variety of business scenarios and see their immediate impact in real time.