Sony Pictures sells new film in online push
Sony Pictures is using interactive online ads to push its latest thriller, Vacancy, ahead of its mid-June UK release.
The campaign launches on 8 June and will run for a week, with video
creative running through rich-media provider Flash Talking.
Sony Entertainment steered away from portals for the campaign, choosing
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Burst Media's entertainment channel to reach speciality content sites.
Sony ran its PS3 campaign through the network in March.
The campaign will feature supersized banners and interactive video
banners. Sony will track campaign performance by rollover rates and user
initiation of audio with ads.
Manning Gottlieb OMD handled media planning.
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