GCap to review two ads in a row policy

This is the second time the newly appointed Hazlitt has questioned the

status quo in the weeks since her appointment, following her outspoken
attack on the poor quality of radio advertising and her proposal to
allow listeners to rate ads (Media Week, 15 May, page 3).

Hazlitt has also spoken about the group's plans to focus on online
audiences and revenue following GCap's preliminary results for the year
to 31 March 2007, which showed a fall of 9% in total revenue to £200.1m and pre-tax profits of £14.4m.

The former managing director of Yahoo! UK & Ireland outlined plans to
use increase awareness of the Capital brand online, saying radio had to
be viewed in a more "holistic" way.

"I want to drive people's understanding of what other audiences are
available," she said. "We have one million users across our sites that
generate £4m of revenue today and that's the right combination of
revenue to users as far as I'm concerned."

Following its financial results last week, GCap has divulged plans to
focus on the multi-platform offering of Classic FM and Xfm, as well as
digital-only stations Planet Rock and theJazz.

Genre-relevant concert tickets, CDs and magazines will be introduced,
while accessing stations via DAB, online, mobile and digital TV will be
heavily promoted, giving advertisers a variety of options.

Investment in Core and Life has ceased, but Hazlitt said no decision had
been made on their future. Capital Disney has been closed, as predicted
in Media Week (17 April, page 4).

The development of the Xfm network websites, arguably the group's most
advanced, is to increase in the next month with the introduction of
mobile blogging, in which users will be able to text blog updates to the
site via their mobile phone.

Fans can already choose the playlist between 10am and 4pm on weekdays,
thanks to X to the power of U, as well as creating their own radio
station on Mi-Xfm.