LOCOG develops 'inclusive' logo

Marketing 06-Jun-07

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has unveiled its 2012 branding, which spans the Olympic and Paralympic Games for the first time.

London 2012 chairman Lord Sebastian Coe said the logo is intended to
inspire people to get involved with the Games and act as a reminder of
its promise to use the Olympic spirit to reach out to young people.

and replaces the Candidate City logo. The London 2012 bid team put young
athletes at the heart of its bid two years ago and consulted with
children during the creation of the branding.

Leader, page 27.