Telegraph.co.uk launches personalised news service

by Ellen Bennett, Media Week 06-Jun-07, 11:00

LONDON - The Telegraph Media Group is rolling out a personalised news service on its ‘My Telegraph' web offering.

From today, readers will be able to tailor the news they want from the sources they prefer. They can choose headlines in eight categories - news, sport, business, opinion, arts, travel, living and the environment - from around 100 news providers. Their personalised settings will be saved for future visits.

‘My Telegraph' was launched in May, as part of the group's drive to increase its web offerings.

Telegraph.co.uk's communities editor Shane Richmond predicted "readers would become increasingly demanding in terms of getting the news they want served to them", and called this "a huge step in direction of personalised news content".