McDonald’s puts pounds 33m into backing Olympics
McDonald’s has chosen to back the Olympics despite recent scandal associated with the movement, by extending its sponsorship of the Olympic Games until 2004.
McDonald’s has chosen to back the Olympics despite recent scandal
associated with the movement, by extending its sponsorship of the
Olympic Games until 2004.
The deal, thought to be worth around dollars 50m (pounds 33m), will
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cover sponsorship of the 2002 Winter Games at Salt Lake City and the
2004 Summer Games in Athens.
McDonald’s decision was vital for the International Olympic Committee,
following last year’s scandal over officials allegedly accepting gifts
to aid Salt Lake City’s bid.
McDonald’s joins seven other companies in the IOC’s Top V sponsor
programme: Coca-Cola, Eastman Kodak, John Hancock Financial Services,
Visa International, Sema Group, Time/Sports Illustrated and Xerox.
The IOC expects to announce three further sponsors to generate dollars
600m (pounds 400m) in funds between 2002 and 2004.
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